While it is expected that Fox and NBC will look to retain their rights, they could face competition from the likes of Paramount and Warner Bros Discovery. Still, reports suggest that Nascar could seek close to US$1 billion annually from its new deal, which would make the teams’ demands more realistic should that target be met. Most notably, Hendrick Motorsports vice chairman Jeff Gordon, 23XI Racing investor Curtis Polk, Joe Gibbs Racing president Dave Alpern, and RFK Racing president Steve Newmark went public last year with concerns over a “broken” economic model. Nascar 2022 season review: Reconnecting with fans and solving the revenue distribution problem.Teams are reportedly aiming for a bigger slice of the pie – between US$16 million and US$18 million – but whether Nascar accepts those demands will depend on how the series’ relationship with its teams has been affected by a series of public disagreements.
With the US stock car series’ broadcast rights up for renewal at the end of the 2024 season, discussions over a new deal are likely to begin early this year and last potentially until autumn. The upcoming Nascar season is set to be dominated by talk off the track rather than on it.
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